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News

Jul 28 2026

APEC DESG-DPS 53rd Meeting Held in Chengdu; WTA Unveils New “One Assessment, Multiple Trust Recognitions” Cooperation Mechanism and China-Singapore Case Study

On July 26, 2026, the 53rd meeting of the Data Privacy Subgroup under the Digital Economy Steering Group of Asia-Pacific Economic Cooperation (APEC DESG-DPS) was held in Chengdu. Mr. Xian Tao, Executive Secretary-General of the World Trustmark and Trade Alliance (WTA), and Dr. Wang Qinglan, Vice Chair of WTA’s TTE Steering Committee, attended the meeting and delivered the first public presentation on the “One Assessment, Multiple Trust” cooperation mechanism and the China-Singapore case study. The presentation drew strong interest from participating delegates.

The mechanism uses the Trust Mark as its core instrument and aims to establish a cross-border data compliance and mutual recognition mechanism based on “one assessment, multiple trust.” It is designed to respect the regulatory sovereignty of each economy while improving compliance efficiency and safeguarding data security. Built on WTA’s previously proposed “three-layer certification system,” the mechanism is being gradually applied to different domains, including organizations, products, and data.

As the first practical application of this mechanism, the China-Singapore cooperation case was a key focus of the presentation. On the Singapore side, the Asian Business Law Institute (ABLI) played a pivotal role in research and pathway design for Singapore’s Data Protection Trustmark (DPTM) and the APEC Cross-Border Privacy Rules (CBPR) System. On the Chinese side, the Shenzhen Data Exchange, as a key partner, led research and alignment work on China’s personal information protection compliance audit.

In September 2025, during the Second China-Singapore Digital Policy Dialogue, the two sides jointly released the China-Singapore Data Compliance Guide, laying the groundwork for bilateral trust under the “One Assessment, Multiple Trust Recognitions” mechanism. Since then, both sides have continued to advance practical deliverables, including the Personal Information Protection Guide and the “One Assessment, Dual Trust” Service Guide, forming a complete system spanning standards and services.

WTA seeks to build a “bridge of trust” within existing regulatory frameworks. The Trust Mark is not a mandatory certification, but a voluntary, market-based endorsement of credibility. It makes compliance more visible, comparable, and easier to recognize across different frameworks. Our goal is not to “unify standards,” but to “enable cross-recognition of standards.” On the basis of fully respecting each economy’s regulatory policies and autonomy, WTA aims to promote mutual recognition through market mechanisms. This represents a sustainable model for regional cooperation.

As a global digital trade facilitation organization driven by Trust Marks, WTA has brought together 37 trust mark operators from 30 economies and has been an APEC partner since 2012. WTA will continue to promote a new paradigm of open, inclusive, and trusted cross-border data flows, supporting deeper economic integration across the APEC region.

Our belief is simple: trust is the cornerstone of digital trade.

2026年7月26日,亚太经合组织(APEC)数字经济指导组数据隐私分委会(DESG-DPS)第53次会议在成都隆重举行。世界信赖标章与贸易联盟(WTA)执行秘书长鲜涛先生与联盟TTE指导委员会副主席王青兰博士出席,并在会上首次公开发布”一评多信赖合作新机制及中新案例”,引发与会代表高度关注。

该机制以信赖标章(Trust Mark)为核心载体,旨在构建一套尊重各经济体监管主权、兼顾合规效率与数据安全的”一次评估、多重信赖”跨境数据合规互信机制。它建立在WTA此前提出的”三层认证体系”基础上,逐步应用到主体、产品、数据等类型。

作为该机制的首个落地案例,中新合作实践在本次会议上得到重点展示。 新加坡方面,the Asian Business Law Institute(ABLI)发挥关键作用,深入参与了新加坡DPTM(数据保护信任标志)及CBPR(跨境隐私规则)的研究与路径设计;中国方面,深圳数据交易所作为重要合作伙伴,牵头开展中国个人信息保护合规审计的研究与对接工作。2025年9月,在第二次中国—新加坡数字政策对话上,双方联合发布《中国—新加坡数据合规指引》,为”一评多信赖”机制奠定了双边互信基础。此后,双方持续推进务实成果,包括《个人信息保护指南》及《”一评双信赖”服务指引》等,形成从标准到服务的完整体系。

WTA希望在现有监管框架下,搭建一座”信任桥梁”,信赖标章不是强制认证,而是自愿选择的市场化信用背书,它让合规变得可感知、可比较、可互认。我们的目标不是”统一标准”,而是”互认标准”。在充分尊重各国监管政策和自主权的前提下,通过市场机制推动互认,这是可持续的区域合作模式探索。 作为全球性的以”信赖标章”为核心驱动的数字贸易促进组织,目前已汇聚了来自30个经济体的37家信任标志运营机构,自2012年起我们就是APEC的合作伙伴。WTA将持续推动建立开放、包容、互信的数据跨境流动新范式,助力APEC区域经济一体化迈向更高水平。我们的信念始终很简单:信任是数字贸易的基石。

Written by hanimoto · Categorized: News

Jul 22 2026

Understanding Market Credit: Clarifying Common Misconceptions

(21 July 2026) – Following the General Office of the State Council’s release of the “Implementation Plan for Establishing a Comprehensive Evaluation System for Enterprise Credit Status,” discussions around “market credit” have gained significant momentum. In a recent commentary, WTA Executive Secretariat Xian Tao addresses the widespread ambiguity and public misunderstandings surrounding the topic, offering clear distinctions between market credit mechanisms and traditional public credit frameworks.

A primary misconception is equating market credit with mere “market credit information.” While market credit information refers strictly to operational data collected by credit agencies and industry associations, market credit itself represents a complete, market-driven credit service system. This complete system leverages both market and public data through competitive market mechanisms to help businesses effectively identify and manage risk.

Furthermore, the analysis clarifies the fundamental operational differences between public credit and market credit systems. The public credit system functions as a government-led governance framework focused on regulatory compliance and public affairs management. In contrast, the market credit system is an adaptable commercial mechanism driven by market demand, designed specifically to address and mitigate financial and operational credit risks.

Ultimately, effective credit evaluation requires moving beyond a rigid distinction between public and market data. True risk management relies on practical relevance—where public records may be irrelevant to simple commercial transactions, but non-traditional behavioral data offers critical risk insights. Integrating public and market credit is not just a matter of merging datasets, but of building a modern, market-oriented credit service system from the ground up.

Source: https://mp.weixin.qq.com/s/YMJJA-XfIwgOSJh7-GO2iA

Written by hanimoto · Categorized: News

Apr 21 2026

In Memoriam: Honoring the Life and Legacy of Eiichiro Mandai, WTA Vice Chairperson

A Visionary Leader in Global Digital Trust and Consumer Protection

It is with profound sadness and the highest respect that we honor the life and legacy of Mr. Eiichiro Mandai, Vice Chairperson of the World Trustmark and Trade Alliance (WTA). A towering figure in the e-commerce community, Mr. Mandai dedicated his career to the pursuit of a safer, more transparent, and trustworthy digital world.

A Life of Service and Leadership

Mr. Mandai was more than an executive; he was a global advocate for the consumer. His contributions spanned decades and borders:

  • WTA Leadership: As Vice Chairperson, he was instrumental in shaping the alliance’s mission to harmonize trustmark standards across the globe.
  • TradeSafe & ODR Pioneer: As the founder of TradeSafe and ODR Room Network Inc., he championed Online Dispute Resolution (ODR), ensuring that shoppers and operators could engage in the digital market without anxiety.
  • Global Advocacy: From his early work with the Economic Research Institute for ASEAN and East Asia (ERIA) to his frequent participation in international summits, he was a bridge-builder between Japan and the world.

His Lasting Impact

Mr. Mandai’s philosophy was simple yet profound: “Trust is Essential.” He believed that for the digital economy to grow, it must be rooted in accountability and self-regulation. Whether he was advising on the “Interpretative Guidelines on Electronic Commerce” in Japan or leading discussions on AI and trust at the 2024 WTA Annual Summit, his focus remained on the human element of technology.

“We provide trustmarks to help build a safe and secure EC society… so that shoppers can participate without anxiety.” — A core tenet of Mr. Mandai’s mission.

A Final Tribute

The global trustmark community has lost a mentor, a leader, and a friend. We honor his tireless efforts to protect consumers and his unwavering commitment to professional integrity.

Mr. Mandai’s vision will continue to guide the WTA and the international e-commerce landscape. We offer our heartful sympathies to his family, colleagues at TradeSafe, and his many friends around the world.

Rest in peace, Mr. Mandai. Your legacy of trust remains our guiding light.

Written by hanimoto · Categorized: News

Feb 09 2026

Lunar New Year Greetings with Global Trust: WTA Approved to Continue Guest Status in APEC & DPS, Since 2007

(9 February 2026) – The World Trustmark and Trade Alliance (WTA) extends warm Lunar New Year greetings to our global partners and stakeholders. This season of renewal is marked by a proud achievement: the Asia-Pacific Economic Cooperation (APEC) Member Economies have approved WTA’s continuation as a Guest in the APEC Digital Economy Steering Group (DESG) and its Data Privacy Subgroup (DPS).

This recognition reaffirms WTA’s longstanding commitment to fostering trust, privacy, and digital economy collaboration across the Asia-Pacific region — a journey we have upheld since 2007.

We look forward to continuing our fruitful cooperation with APEC DESG and DPS, contributing to the development of trusted frameworks that support innovation, privacy, and cross-border digital trade.

Written by hanimoto · Categorized: News

Feb 03 2026

WTA Proposes Three‑Tier Trust Ecosystem at APEC DESG Meeting to Streamline Cross‑Border Data Flows

(3 February 2026) – The World Trustmark and Trade Alliance (WTA) today outlined a new, open framework aimed at simplifying and strengthening cross‑border data transfers through a three‑tier trust ecosystem anchored by a Global Data Flow Trustmark. The proposal responds to persistent frictions caused by divergent compliance procedures and regulatory standards across economies, which the WTA says impede the speed and reliability of trusted data movement for businesses operating internationally.

WTA positioned the initiative within its two‑decade history, tracing its origins to the Asia Trustmark Alliance (2003) and noting current membership of 37 trustmark operators across 30 economies. The organization emphasized alignment with APEC priorities—including the APEC Internet and Digital Economy Roadmap and the Putrajaya Vision 2040—and highlighted a pragmatic “research first, pilots next” approach informed by past participation in CBPR pathfinder programs and mutual recognition efforts.

The three tiers are designed to accommodate organizations at different maturity levels;

  • Tier 1: Trade Entity Credit Reporting
    • A streamlined credit and due diligence report tailored for e-commerce and rapid onboarding.
  • Tier 2: Green Compliance Trustmark
    • Designed for entities demonstrating strong compliance, this serves as a “No Violations” (NoV) green channel for legal and credit recognition. Based on Greater Bay Area standards, it acts as a trusted benchmark for cross-border mutual recognition.
  • Tier 3: Global Cross-Border Data Flow Trustmark
    • Enables a “prepare once, gain trust across multiple economies” model that respects diverse legal frameworks while aligning shared requirements to facilitate multi-jurisdictional certification.

WTA described the system as open, inclusive, and practical, inviting economies and businesses committed to trust and collaboration to participate. The alliance signaled readiness to integrate the ecosystem with APEC initiatives, share pilot results, and advance regional cooperation to operationalize the trust mark as a real‑world solution for global digital trade.

Written by hanimoto · Categorized: News

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