• Skip to main content

World Trustmark and Trade Alliance

  • Home
  • About Us
    • WTA Introduction
    • Message from The Management Team
    • Members & Partners
    • Honorary Experts
  • Governance & Guidelines
  • WTA Update
    • News & Activities
    • Latest Articles
    • Gallery
  • Contact Us

hanimoto

May 16 2025

Credit Going Global Conference: Advancing Trust in International Expansion

Credit (original in Chinese): https://finance.huanqiu.com/article/4MbpCCUItsl

On May 9, the “Credit Going Global” conference, hosted by the Guangdong-Hong Kong-Macao Greater Bay Area Credit Construction Development Alliance, was successfully held. The event was attended by officials from various regulatory bodies, including the Credit Supervision Department of the State Administration for Market Regulation, the National Organization Code and Unified Social Credit Code Data Service Center, and market supervision authorities from nine cities across the Greater Bay Area. Representatives from the Hong Kong Trade Development Council, Qianhai Authority, and Futian District Development and Reform Bureau also participated.

Addressing Key Challenges in Global Expansion

Under the dual circulation development strategy, enterprises aiming for international growth face three key challenges:

  • Identifying market opportunities
  • Establishing trust and credibility
  • Managing risk effectively

To tackle these challenges, the Alliance, in partnership with international institutions such as the World Trustmark and Trade Alliance, Dun & Bradstreet, Coface, and Grant Thornton, has integrated domestic and foreign credit data resources to develop a comprehensive service system. This framework facilitates precise customer acquisition, credibility certification, and secure global partnerships.

Strengthening Credit-Based Expansion

With the theme “Enterprises Going Global, Credit Control First,” a representative from the Shenzhen Municipal Administration for Market Regulation emphasized that amid global supply chain restructuring and rising trade protectionism, businesses must leverage:

  • Hard power – technological innovation and product excellence
  • Soft connectivity – mutual trust and cross-border recognition

The Alliance aims to establish legal frameworks for cross-border credit standards, standardized services, and data integration, forming a credit-driven industry ecosystem to support enterprises in overseas expansion.

Global Trustmark Strategies

In a video statement, the Chairman of the World Trustmark and Trade Alliance underscored the importance of digital transformation and value chain restructuring in shaping the global economy. The Alliance seeks to enhance “Made in China” products through credit certification, transitioning from product exports to trust-based exports to strengthen Chinese enterprises’ global presence.

Innovative Credit Services The Shenzhen Credit Promotion Association (Alliance Secretariat) introduced several key initiatives to support businesses:

✅ Credit Passport: Addresses identity trust challenges by leveraging the World Trustmark Alliance’s credibility and Dun & Bradstreet’s global corporate credit database, creating internationally recognized digital business credentials for cross-border collaborations.

✅ Data-Driven Customer Acquisition: Integrates foreign corporate registries, customs trade records, and e-commerce data with big data analytics to map market demand trends and identify high-potential clients, reducing overseas entry costs.

✅ Risk Management Services (“Risk Butler”): Developed with Coface, this credit risk assessment model provides real-time risk scoring, credit limit recommendations, and dynamic monitoring to help businesses mitigate transactional risks while ensuring sustainable growth.

Strategic Partnerships & Future Goals

During the event, Futian District launched its “Xinfu Going Global” service. Representatives from five leading institutions—Hong Kong Trade Development Council, Dun & Bradstreet, Coface, Grant Thornton, and Zhongchuang Qifu—signed a strategic cooperation agreement.

Moving forward, the Alliance aims to strengthen collaborations across Shenzhen districts and Greater Bay Area cities, with the ambition of supporting 100,000 enterprises within five years and facilitating secure, high-quality global expansion. This initiative seeks to establish a scalable, replicable “Greater Bay Area model” for Chinese companies entering international markets. This revision improves readability by making sentences more fluid, condensing complex phrases, and enhancing the document’s structure. Let me know if you’d like further refinements!

Written by hanimoto · Categorized: Members

May 13 2025

Letter of Appreciation

[中文在前,英文在后。]

[13 May 2025] Today, the World Trustmark and Trade Alliance (WTA) convened a meeting between outgoing Chairman Mr. Ramesh E.V. Balakrishnan and incoming Chairperson Ms. Zhang Xihui, along with esteemed members. The meeting focuses on the leadership transition process for the WTA. Nont outlines the handover procedure, recognizing the outgoing chairman’s contributions and formally announcing Director Zhang as the new chairperson. Dr. JJ provides details on the revised organizational structure, assuming the roles of Vice Chairperson and Secretariat, while Shen Tao joins as an expert. Ramesh agrees to transfer email ownership and continue supporting server hosting. Director Zhang expresses gratitude for the ongoing support from Ramesh and Mandai-san as the new leadership takes shape.

Letter of Appreciation

Dear Chairman Ramesh and esteemed members,

It is a great honor to take this opportunity during today’s meeting to express our sincerest gratitude to you and all former WTA members. We deeply appreciate your invaluable contributions to the World Trustmark and Trade Alliance and your unwavering support and trust, which strengthen our confidence in the organization’s future development.

As one of China’s most open and economically dynamic regions, the Guangdong-Hong Kong-Macao Greater Bay Area has remained dedicated to establishing internationally recognized standards and systems. We sincerely appreciate the Chairman for taking the time out of his busy schedule to address the conference.

We firmly believe that, through the World Trustmark and Trade Alliance platform and with the continued attention and support of former chairpersons, we can further expand our impact and strengthen our role in shaping a trusted global trade environment.

New WTA Chair Committee:
Zhang Xihui, Pan Zhaojuan, Xian Tao, Nont
13 May 2025


[2025年5月13日]

今天,世界信赖标章与贸易联盟(WTA)召开了一次会议,由卸任主席拉梅什·E.V.·巴拉克里希南先生(Mr. Ramesh E.V. Balakrishnan)与新任主席张喜会女士(Ms. Zhang Xihui)主持,并有各位尊敬的成员共同参与。会议重点讨论世界信任协会(WTA)领导层的过渡过程。Nont 介绍了交接程序,认可前任主席的贡献,并正式宣布张主任为新任主席。JJ博士详细说明了新的组织架构,他将担任副主席兼秘书处,而沈涛将作为专家加入。Ramesh 同意转移电子邮件所有权,并继续支持服务器托管。张主任对 Ramesh 和 Mandai-san 在新领导层过渡中的持续支持表示感谢。

感谢信

尊敬的拉梅什主席及各位:

非常荣幸能借今天会议之机向您及各位前WTA成员表达最诚挚的感谢,感谢对世界信赖标章联盟的重大贡献,以及对我们的支持与信任,让我们对世界信赖标章联盟的未来发展充满信心。

中国粤港澳大湾区作为中国开放程度最高、经济活力最强的区域之一,一直致力于打造与国际接轨的标准和体系。感谢主席百忙之中为大会致辞。

相信在世界信赖标章联盟平台上,在各位前任主席的关注和持续支持下,我们可以发挥更大的作用和影响力!

新一届WTA主席团:张喜会、潘兆娟、鲜涛、Nont

2025年5月13日

Written by hanimoto · Categorized: News

Apr 24 2025

Denmark’s $1 Billion Scam Toll Revealed

[24 April 2025] – The Global Anti-Scam Alliance, in partnership with BioCatch, and Opinium, has released the State of Scams in Denmark 2025 report. The findings reveal a deeply concerning picture: financial fraud is affecting nearly half the adult population, with Generation Z emerging as the hidden victims.

Key Insights from the Report:

  • Massive Losses: Danish consumers lost a total of 6.9 billion kroner (US$1 billion) in just 12 months, averaging $831 per person.
  • Gen Z at Risk: While 81% of Gen Z feel confident spotting scams, they report the highest average losses, are more likely to be targeted on apps like WhatsApp, TikTok, and Snapchat, and often take longer to realise they’ve been scammed.
  • Scams in Your Inbox: Nearly 90% of scams occurred via direct messaging, especially on Facebook (53%) and Gmail (45%).
  • Children Targeted: 28% of parents say at least one child aged 7 to 17 has been scammed in the past year.

Shopping Scams Dominate: 65% of scam victims were tricked by fake or misleading online shopping offers.

For more information, please visit https://www.gasa.org/research.

Written by hanimoto · Categorized: Members

Feb 09 2025

A Distinguished Journey: Yuen Nin Cho’s Dedication to Advancing Hong Kong’s E-commerce Sector

Profile

Mr. Yuen Nin Cho is the Chairman of the Hong Kong E-commerce Association, an expert member of the APEC E-commerce Alliance, a member of the SME Support Group of the Hong Kong SAR Government, the Director General for the Asia-Pacific region of the International Data Center Authority, the Chairman of the WTA International Trusted Mark Alliance (2008-2009), a member of the Guangdong-Hong Kong-Macao Greater Bay Area Cross-border E-commerce Resource Center, and an advisor for the Asia-Pacific region to the Guangdong E-commerce Association, the European E-commerce Association, and the Russian E-commerce Association.

Since 2014, Mr. Yuen has devoted a decade of effort as the Chairman of the Hong Kong E-commerce Association, actively promoting the alignment of Hong Kong’s e-commerce with mainland China and expanding its presence on the global stage, serving as a “super connector” for the development of Hong Kong e-commerce. Over the past ten years, with the generous spirit of “achieving success without seeking credit but being an integral part of it,” he has united and rallied Hong Kong’s e-commerce professionals, making e-commerce an important component of Hong Kong’s economic development. Indeed, he is Mr. Yuen Nin Cho, an expert member of the APEC E-commerce Alliance.

01 – A Decade of Diligence, Vigorously Promoting the Prosperous Development of Hong Kong E-commerce

With the rapid development of the internet, e-commerce has significantly transformed people’s shopping habits and lifestyles by reducing transaction costs and improving transaction efficiency, becoming a new engine for global economic development and international trade growth. Mainland China is one of the largest e-commerce markets.

The Cambodian Ministry of Commerce (MOC) presented a certificate of appreciation to Mr. Yuen Nin Cho and discussed the development of financial technology with him.

“Compared to the maturity of e-commerce development in mainland China, the Hong Kong e-commerce market is not yet fully mature. However, under the high-quality development of the Guangdong-Hong Kong-Macao Greater Bay Area and the stimulation of new consumption patterns and habits, Hong Kong is now experiencing a growing e-commerce market.” In 2014, Mr. Yuen Nin Cho was appointed as the Chairman of the Hong Kong E-commerce Association, dedicated to uniting industry forces for joint development.

Mr. Yuen Nin Cho can be considered one of the pioneers in Hong Kong’s engagement with cross-border e-commerce. After graduating from the Royal Melbourne Institute of Technology in Australia in 1996 with a Bachelor’s degree in Electronics and Communications Engineering, he became an engineer. In 2008, he became the business agent for China Post in Hong Kong and served as the General Manager of China Postal Trade Development Co., Ltd., accumulating extensive experience in cross-border electronic trade. During this period, benefiting from his Hong Kong identity and familiarity with cross-border e-commerce, he utilized postal resources such as China Post’s online shopping platform and EMS postal logistics services to sign e-commerce cooperation agreements with AEON (Hong Kong) Department Stores and Chow Tai Fook Jewelry.

Mr. Yuan Nin Cho served as a guest speaker at the “Guangdong-Hong Kong-Macao Greater Bay Area Internet Innovation Forum and Smart City Summit” held in Macau.

With his expertise in both technology and cross-border e-commerce, along with a broad international perspective and understanding of the mainland’s actual situation, Mr. Yuen Nin Cho became the ideal candidate for the Chairman of the Hong Kong E-commerce Association. “Ten years ago, e-commerce was still a relatively unfamiliar concept in Hong Kong, with the economy predominantly in physical form. Hence, the implementation of e-commerce was not significant.” As the Chairman of the Hong Kong E-commerce Association, Mr. Yuen vigorously united industry professionals and e-commerce enterprises, encouraging mutual benefit and striving to create a platform for sharing new technologies and opportunities, jointly promoting the growth and prosperity of Hong Kong’s e-commerce, making Hong Kong an e-commerce stronghold.

Mr. Yuan Nin Cho attended the PayExpo MENA 2016 held in Dubai and served as a guest speaker.

In Mr. Yuen’s view, just like the development of computers, digitization in the past was a reflection of a company’s transformation and upgrading. Today, almost every company has computers, and e-commerce is similar. Nowadays, the vast majority of enterprises have e-commerce operations. “E-commerce is not an isolated industry. In the future, it may become an integral part of the overall economy, existing in any business.”

The Deputy Director-General of the Department of Business Development (DBD) in Thailand presented a certificate of appreciation to Mr. Yuan Nin Cho and discussed the in-depth development of cross-border e-commerce between Thailand and Hong Kong with him.

He emphasized, “E-commerce has significant power in the current economic society, having ventured into various traditional retail, catering, hotel, and tourism industries. If physical businesses remain insulated from e-commerce and do not prioritize its development, it will be a significant loss for the enterprise.”

Mr. Yuan Nin Cho attended the inauguration ceremony of the Guangdong Reception Center established by the Hong Kong Live E-commerce Association at the Guangdong Live E-commerce Association Building.

The Hong Kong SAR Government has also recognized this, and on July 15, 2024, announced the launch of the “E-commerce Easy” (E-commerce Easy Online Store Management System) under the BUD Special Fund (Special Fund for Brand Development, Upgrading and Transformation, and Expansion of Domestic Sales Market) to support enterprises in developing e-commerce businesses to expand the mainland market. Mr. Yuen expressed his views on this.

The Ministry of Communications of Qatar presented a certificate of appreciation to Mr. Yuan Nin Cho and discussed the development of cross-border e-commerce between China and the Middle East with him.

“‘E-commerce Easy’ has a cumulative funding limit of HKD 1 million. Enterprises can use the funding to set up online stores and place advertisements on third-party online sales platforms, create or optimize mobile applications, and add electronic payment functions to their websites. Undoubtedly, this is powerful support and a good opportunity for Hong Kong enterprises to develop e-commerce.” However, Mr. Yuen hopes that the development of e-commerce requires more consideration and that different fields such as the government and the business community can communicate more, study better response measures, and development paths based on current social development trends.

02 – Helping Brands Go Global, Positioning Hong Kong as the “Super Connector”

Mr. Yuen Nin Cho analyzed that e-commerce in Mainland China is already very mature, and Hong Kong brands lack natural advantages when entering the Mainland market. He stated, “First, they lack professional team support, and rashly entering the Mainland market has a low chance of success. Second, the Mainland e-commerce market is highly competitive, with many brands. Hong Kong brands are mainly 100% Hong Kong-made, Hong Kong brands manufactured in the Mainland, and foreign brands. At the same time, many foreign brands are directly sold in the Mainland, so helping Mainland brands go global is actually Hong Kong’s strength.”

The 9+2 Bay Area E-commerce Association Presidents gathered in Macau for the ribbon-cutting ceremony of the “Guangdong-Hong Kong-Macao Greater Bay Area Internet Innovation Forum and Smart City Summit,” with Mr. Yuan Nin Cho, Chairman of the Hong Kong E-commerce Association, attending as a representative.

“Undoubtedly, Hong Kong’s development foundation is internationalization. The Hong Kong Trade Development Council has more than 60 offices worldwide, which is a significant advantage in developing e-commerce and showcasing Hong Kong’s strength as the ‘Super Connector.'” Mr. Yuen Nin Cho believes that as an international financial center, Hong Kong should fully leverage its international advantages to help Mainland brands ‘go global,’ and jointly explore overseas markets, especially ASEAN, the Middle East, and countries and regions along the ‘Belt and Road’ initiative.

Mr. Yuan Nin Cho, in his capacity as the rotating chairman, hosted the annual conference of the World Trustmark Alliance (WTA).

In helping Mainland brands ‘go global,’ Mr. Yuen Nin Cho believes that Hong Kong has unique advantages: “Firstly, compared to the Mainland, Hong Kong is a free trade port, essentially a large duty-free warehouse, which gives international goods circulating in Hong Kong a cost advantage. Secondly, Hong Kong has an excellent business environment, with integrity in business deeply rooted, and it has a leading advantage in consumer protection. Thirdly, Hong Kong is a global re-export trade hub, with a foundation in entertainment culture and content creation, a sound financial system, and rich international trade experience. By cooperating with industry and policy promotion and combining resources from the Greater Bay Area, I believe we can make significant progress in opening up the international market for live e-commerce.” He also suggests that Mainland live broadcast platforms and MCN organizations can go global through Hong Kong, expanding markets in East Asia, Southeast Asia, etc., but need to ensure quality and intellectual property rights in taxation, customs, and intellectual property to achieve steady development and benefit everyone.

Mr. Yuan Nin Cho welcomed the delegation from Ecommerce Europe during their visit to China and led them on a tour of the AlipayHK unmanned experience store.

Mr. Yuen Nin Cho also mentioned that in the past ten years, the Hong Kong E-commerce Association has maintained close contact with the Mainland industry while continuously engaging in deep exchanges with overseas industries. “For example, we often hold discussions and meetings with the Ministry of Commerce and various provincial and municipal e-commerce associations, jointly studying policies conducive to the development of e-commerce and providing relevant suggestions. We are often invited to attend events such as the China International Fair for Trade in Services, the Canton Fair, and the China International Big Data Industry Expo. We also help Beijing’s Daxing Industrial Park attract foreign e-commerce and tech companies. At the same time, we lead overseas peers from Europe and Japan to visit cities in the Mainland, visiting our internet giants like Tencent in Shenzhen, Alibaba in Hangzhou, and emerging e-commerce cities like Zhuhai. Moreover, as an expert member of the APEC E-commerce Alliance, I also provide professional opinions on global e-commerce development.”

Mr. Yuan Nin Cho attended the inauguration ceremony of the Bay Area Live Streaming Industry Alliance, hosted by the Guangdong Provincial Government and the Guangdong Live E-commerce Association.

With experience in hand, given that Hong Kong lacks an influential e-commerce platform, Mr. Yuen Nin Cho officially started his own business during the pandemic, creating a mobile app for idle item trading. It helps consumers freely trade on the platform while also providing a media advertising platform for brands. It is reported that the project has received support from the Hong Kong SAR government and has promising prospects.

Mr. Yuan Nin Cho attended the “E-commerce World Summit 2019,” jointly organized by the Singapore government’s SingEx and the Hong Kong E-commerce Association.

“I believe e-commerce in Hong Kong has great potential for development and will become an important economic pillar of Hong Kong in the future. I may not witness it personally, but the Hong Kong E-commerce Association’s promotion will undoubtedly play a role. I hope someone remembers that in this part of history, there was once a president of the Hong Kong E-commerce Association like me who participated in the promotion work,” Mr. Yuen Nin Cho said emotionally. Although the road to promoting Hong Kong’s e-commerce development is long and arduous, he has no reason to stop.

Editing | Deng Xiaoxi, Yang Shuxia

Image provided by the interviewee

Layout | Miao Jing

Proofreading | Liao Qunyan

Source: https://mp.weixin.qq.com/s/pb9x826PEpsFrg8iKutC-g

Written by hanimoto · Categorized: News

Jan 21 2025

Building a Resilient Digital Ecosystem: CyberSecurity Malaysia’s Vision for ASEAN

(21 January 2025) – Following the 5th ASEAN Digital Ministers’ Meeting (ADGMIN) held in Bangkok, Thailand, from 16th to 17th January 2025, CyberSecurity Malaysia has expressed its full support for the statement made by YB Tuan Gobind Singh Deo, Minister of Digital. The agency remains steadfast in its dedication to advancing digital security initiatives and programmes, both within Malaysia and across the ASEAN region, with the goal of fostering a safer and more trustworthy digital ecosystem.

Three key priorities were highlighted at the meeting which are to boosting regional economic growth through the ASEAN Digital Economy Framework Agreement (DEFA), addressing online scams and fraud, and enhancing regional connectivity by advocating for consistent digital and cybersecurity standards.

For more information, please visit https://www.cybersecurity.my/data/content_files/44/2663.pdf.

Written by hanimoto · Categorized: Members

  • Page 1
  • Page 2
  • Page 3
  • Interim pages omitted …
  • Page 23
  • Go to Next Page »

Copyright © 2025 · World Trustmark and Trade Alliance · All rights reserved

We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.OK