Message from Chairman

Dear esteemed members and guests of the World Trustmark and Trade Alliance (WTA),

It is my great honour to stand before you today as the new Chairman of this esteemed organization. As you are all aware, the WTA has congregated international eCommerce organizations and enterprises globally to promote cyber trust and cybersecurity with the usage of digital technologies to fundamentally change how organizations operate and deliver value to customers. Our organization has played and will continue to play a significant role in ensuring the safety and security of the global eCommerce industry, and we are committed to upholding this responsibility.

In today's digital age, trust and credibility are crucial for eCommerce businesses to succeed. By displaying a Trustmark, eCommerce merchants can signal to their customers that their site is trustworthy and credible. This can help to build trust with new customers and reinforce loyalty with existing ones. At WTA, we recognize the importance of Trustmarks and the significant role they play in the global eCommerce industry. Furthermore, Trustmarks have been shown to increase online sales and conversions by providing customers with reassurance that their personal and financial information is secure. In a competitive eCommerce market, displaying a Trustmark can give merchants an edge over their competitors and help them win more business. WTA is committed to ensuring that these benefits are available to all members of the organization.

Trustmarks can also help to reduce fraud and chargebacks by verifying that a website has implemented strong security measures and follows best practices for data protection. This can give merchants and trading parties peace of mind knowing that they are less likely to fall victim to fraudulent transactions or disputes. As the new Chairman of WTA, I am committed to ensuring that our organization plays a significant role in reducing fraud and chargebacks.

Furthermore, Trustmarks can demonstrate a merchant's compliance with industry standards. Many Trustmarks are issued by independent third-party organizations that set and enforce industry standards for eCommerce security and quality. By displaying a Trustmark, eCommerce merchants can demonstrate their compliance with these standards and distinguish themselves as leaders in their industry. WTA will work closely with our members to ensure that they are compliant with industry standards and have access to the best Trustmark compliance methodology implemented.

Consequently, some Trustmarks have a global reputation and are recognized by consumers around the world. By displaying these Trustmarks, eCommerce merchants can signal to customers that their website is trustworthy and safe to use, no matter where they are located. WTA will work with our trusted partners to ensure that our members have access to globally recognized Trustmarks to increase their credibility and reach a wider audience.

In conclusion, WTA recognizes the importance of Trustmarks in the eCommerce industry and is committed to ensuring that our members have access to the best Trustmark compliance methodology available. We will work closely with our members to reduce fraud and chargebacks, ensure compliance with industry standards, and increase global recognition. Thank you for your attention, and I look forward to working with all of you to promote cyber trust and cybersecurity under digital transformation.

Regards,
Ramesh E.V. Balakrishnan
Chairman, World Trustmark and Trade Alliance (WTA)

Message from Vice-Chair

Greetings with Blessings.

My Fellow WTA Members and Friends,

I am honored to be the rotating Chair of the World Trustmark And Trade Alliance (WTA) since 2020.

Along with 17 years of history, we realized that trustmark will be critical to facilitate trusted trade cross-border. Under the agreement of WTA annual meeting at Shenzhen in 2019, WTA will extend the scope to World Trustmark and Trade Alliance. We believe that Trust, Fair and Connect remain the core values of WTA. We will not only support accountable and trusted E-commerce, strengthen transparent and fair process, but also stimulate international collaboration by codes of conducts and self regulated platform with benchmarks in various countries.

At the beginning of 2020, outbreak of coronavirus disease 2019 (COVID-19) had huge impact on everyone of us. Trust E-commerce, Fair trading and compassionate Connection become even more crucial and necessary. This is the important moment to demonstrate our disciplines and ethics. We will continue to work with every of our distinguished members and partners for next glorious achievements

Sincerely,

Dr. JJ Pan

Vice-Chair, World Trustmark And Trade Alliance

Asia Pacific Privacy Officer of Acxiom, Kinesso, Matterkind of Interpublic Group

Message from Vice-Chair

My Fellow WTA Members and Friends,
I am honored to be the Vice-Chair of the World Trustmark And Trade Alliance (WTA) since 2020.

Having indulging in Online Dispute Resolution and ODR Network for more than 20 years, trustmark had been another mission and passion.
To have more cross-border trade under digital world, a thoughtful consumer centric solution with complete dispute solution and personal data protection will be especially essential.

We believe every members of WTA have own best practices and missions in the field. WTA will connect each of us to establish a more sustainable and trusted environment for all merchants.

Sincerely,
Eiichiro Mandai
TradeSafe
(CEO of ODR Room Network INC.)

Message from Honorary Vice-Chair

My Fellow WTA Members and Friends,
I am pleased to be the honorary Vice Chair of the World Trustmark And Trade Alliance (WTA) since 2020.
Protection and enforcement of intellectual property are crucial to stimulate innovation and to compete in the global economy.
Intellectual property rights enable inventors, creators and businesses to prevent unauthorized exploitation of their creations, and to receive compensation for their investment. IPRs also offer guarantees to users or consumers (e.g. geographical indications)
to identify the origin of the goods concerned.

I believe the existing opportunities and challenges of IPRs will have unique solution by co-work with industrious best practice like WTA
in the digital world, including cooperation in frontier science and technology, developing world brands for local leading manufacturers
and constructing standardization system by advantages of preemptive markets. We look forward to the promising outcomes in next 2 years.

Sincerely,
Zhang Ping
Executive Dean,
The Intellectual Property Development Research Institute of Peking University in the Guangdong-Hong Kong- Macao Greater Bay Area