World Trustmark and Trade Alliance

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Zhang Xihui, UTS Center Director, Joins “2024 Second-hand Economy High-quality Innovation and Development Conference – Second-hand Electronic Products Online Trading Sub-forum”

(20 December 2024) – The “2024 Second-hand Economy High-quality Innovation and Development Conference – Second-hand Electronic Products Online Trading Forum” was successfully held at CITIC International Building in Shenzhen. Notable attendees included Niu Yibin, Deputy Director of the Digital Commerce and Technology Department of the Circulation Industry Promotion Center of the Ministry of Commerce; Zheng Hui, Secretary of the Party Leadership Group of the Futian District Commerce Bureau; Chang Dalei, Executive Vice President of the China Second-hand Goods Industry Association; and Song Yang, Vice President of Zhuanzhuan Group. Zhang Xihui, Director of the U-Trust Center and Secretary-General of the E-commerce Integrity Construction Working Committee of the China Consumer Product Quality and Safety Promotion Association, delivered a keynote speech.

The conference facilitated in-depth exchanges on various topics, including the significance, development model, and challenges of the second-hand economy. The aim was to further explore innovative models and pathways for the growth of the second-hand economy, promote its standardized and normalized development, and create a healthy and orderly consumption environment for consumers.

The picture shows Zhang Xihui, Director of the Utrust Center and Secretary-General of the China Consumers Association’s E-commerce Integrity Construction Working Committee, delivering a keynote speech.

During the meeting, the Circulation Industry Promotion Center of the Ministry of Commerce and Zhuanzhuan Group officially announced the establishment of a strategic partnership. They signed a strategic cooperation agreement on the spot, marking a significant milestone in their collaboration. Additionally, a public quality testing platform focusing on second-hand electronic products was also officially unveiled during the event.

Overall, the conference provided a valuable platform for stakeholders to engage in meaningful discussions and collaborations, fostering the development of the second-hand economy. The event highlighted the commitment of industry leaders to promoting innovation and ensuring the quality and safety of second-hand electronic products for consumers.

Digital Society Award: CyberSecurity Malaysia

(20 November 2024) – CyberSecurity Malaysia has been named the Winner of the Digital Society Award at the Malaysia Digital Transformation Awards 2024, presented by GovInsider on 20th November 2024. This prestigious award recognizes CyberSecurity Malaysia’s exceptional efforts in advancing cybersecurity awareness and education across the nation. The organization’s commitment to digital transformation and innovation plays a pivotal role in enhancing Malaysia’s public service and driving the country’s digital future.

Business of IP Asia Forum – 5-6 December 2024

(30 October 2024) – The WTA has been invited to be a supporting organization for the 14th Business of Intellectual Property Asia Forum (BIP Asia Forum), which will be held on December 5-6, 2024, at the Hong Kong Convention and Exhibition Centre. Jointly organized by the HKSAR Government and the Hong Kong Trade Development Council (HKTDC), BIP Asia is an annual flagship event that brings together global intellectual property (IP) professionals and business leaders to discuss the latest developments and trends in the dynamic IP market and explore business opportunities across Asia and beyond.

Last year, the forum attracted over 2,500 participants from 35 countries and regions, featuring more than 90 prominent speakers, including leaders from worldwide IP organizations and top international brands.

This year’s forum, themed “Reimagining IP for Impact and Growth,” will highlight the immense potential of IP in fostering innovation and entrepreneurship, driving impactful economic and social development on a global scale. Additionally, the forum will offer a series of networking opportunities and the “Innovation and IP Market,” a one-stop showcase of emerging innovations and technologies for business enhancement and transformation.

The focus this year will be on “Smart City Innovation,” aiming to facilitate partnership building in areas such as smart cities, digital businesses, smart living, AI, robotics, and transportation.

For more information, please visit:

Please contact us if you are interested in joining the event.

#BIP #WTA #IPMarket #IntellectualProperty #BusinessLeader #entrepreneur #SmartCity

The Global Anti-Scam Summit Asia 2024

(12 September 2024) – On the 21st and 22nd of October, the Suntec Singapore Convention & Exhibition Centre will host the Global Anti-Scam Summit Asia 2024, bringing together experts from across the globe to address the rising tide of online fraud. Representatives from leading organizations in Singapore, Australia, Fiji, and more will converge to share insights, strategies, and best practices in the fight against scams. Whether you’re attending in person or virtually, this summit is your opportunity to collaborate with top professionals and help shape the future of scam prevention in Asia.

This gathering of minds promises to be an unmissable event for anyone committed to safeguarding digital ecosystems and protecting consumers from online threats. Join us in Singapore or online and be part of “The Network to Defeat a Network” – a conversation that drives the global fight against scams.

To see the event information, please visit https://www.gasa.org/gass-2024-asia.
To attend the event, please visit https://www.gasa.org/event-details/global-anti-scam-summit-asia-2024-1.

Utilizing a trustmark during the Mid-Autumn Festival

Utilizing a trustmark during the Mid-Autumn Festival can enhance your brand’s credibility and appeal to customers. WTA invites trustmark operators to leverage this occasion in their integrated strategies by considering the following:

  1. Mooncake Packaging: Incorporate the trustmark on the packaging of mooncakes. This can assure customers of the quality and authenticity of your products.
  2. Promotional Materials: Use the trustmark in all your promotional materials, such as flyers, banners, and social media posts, to build trust and attract more customers.
  3. Event Sponsorship: If you are sponsoring or participating in Mid-Autumn Festival events, display the trustmark prominently at your booth or on event materials to highlight your brand’s reliability.
  4. Online Presence: Ensure the trustmark is visible on your website and e-commerce platforms, especially on product pages and checkout processes, to reassure online shoppers.
  5. Collaborations: Partner with other trusted brands or influencers who can help promote your products during the festival, leveraging the trustmark to emphasize quality and trustworthiness.