World Trustmark and Trade Alliance

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Business of IP Asia Forum – 5-6 December 2024

(30 October 2024) – The WTA has been invited to be a supporting organization for the 14th Business of Intellectual Property Asia Forum (BIP Asia Forum), which will be held on December 5-6, 2024, at the Hong Kong Convention and Exhibition Centre. Jointly organized by the HKSAR Government and the Hong Kong Trade Development Council (HKTDC), BIP Asia is an annual flagship event that brings together global intellectual property (IP) professionals and business leaders to discuss the latest developments and trends in the dynamic IP market and explore business opportunities across Asia and beyond.

Last year, the forum attracted over 2,500 participants from 35 countries and regions, featuring more than 90 prominent speakers, including leaders from worldwide IP organizations and top international brands.

This year’s forum, themed “Reimagining IP for Impact and Growth,” will highlight the immense potential of IP in fostering innovation and entrepreneurship, driving impactful economic and social development on a global scale. Additionally, the forum will offer a series of networking opportunities and the “Innovation and IP Market,” a one-stop showcase of emerging innovations and technologies for business enhancement and transformation.

The focus this year will be on “Smart City Innovation,” aiming to facilitate partnership building in areas such as smart cities, digital businesses, smart living, AI, robotics, and transportation.

For more information, please visit:

Please contact us if you are interested in joining the event.

#BIP #WTA #IPMarket #IntellectualProperty #BusinessLeader #entrepreneur #SmartCity

The Global Anti-Scam Summit Asia 2024

(12 September 2024) – On the 21st and 22nd of October, the Suntec Singapore Convention & Exhibition Centre will host the Global Anti-Scam Summit Asia 2024, bringing together experts from across the globe to address the rising tide of online fraud. Representatives from leading organizations in Singapore, Australia, Fiji, and more will converge to share insights, strategies, and best practices in the fight against scams. Whether you’re attending in person or virtually, this summit is your opportunity to collaborate with top professionals and help shape the future of scam prevention in Asia.

This gathering of minds promises to be an unmissable event for anyone committed to safeguarding digital ecosystems and protecting consumers from online threats. Join us in Singapore or online and be part of “The Network to Defeat a Network” – a conversation that drives the global fight against scams.

To see the event information, please visit https://www.gasa.org/gass-2024-asia.
To attend the event, please visit https://www.gasa.org/event-details/global-anti-scam-summit-asia-2024-1.

Utilizing a trustmark during the Mid-Autumn Festival

Utilizing a trustmark during the Mid-Autumn Festival can enhance your brand’s credibility and appeal to customers. WTA invites trustmark operators to leverage this occasion in their integrated strategies by considering the following:

  1. Mooncake Packaging: Incorporate the trustmark on the packaging of mooncakes. This can assure customers of the quality and authenticity of your products.
  2. Promotional Materials: Use the trustmark in all your promotional materials, such as flyers, banners, and social media posts, to build trust and attract more customers.
  3. Event Sponsorship: If you are sponsoring or participating in Mid-Autumn Festival events, display the trustmark prominently at your booth or on event materials to highlight your brand’s reliability.
  4. Online Presence: Ensure the trustmark is visible on your website and e-commerce platforms, especially on product pages and checkout processes, to reassure online shoppers.
  5. Collaborations: Partner with other trusted brands or influencers who can help promote your products during the festival, leveraging the trustmark to emphasize quality and trustworthiness.

Hong Kong E-commerce Association offers a range of e-commerce media services through the innovative AI e-commerce platform

(17 July 2024) – The Hong Kong E-commerce Association offers a range of e-commerce media services through the innovative AI e-commerce platform, Swapifly Fast Technology Co., Ltd., and several top-tier e-commerce agents and influencer MCN operators in Mainland China. These initiatives align with the E-commerceEasy $1 million funding scheme, designed to help more Hong Kong brands explore unlimited business opportunities through reliable service providers.

For inquiries about the e-commerce funding program or entry into the China e-commerce operation/media program, please visit https://bit.ly/3yaWNYA.

The group standard “Hongmeng Mobile Application Developer Professional Standard” has been officially approved.

(12 July 2024) – This standard was drafted by the Shenzhen Talent Service Center, with contributions from Beijing Bohaidi Information Technology Co., Ltd., Shenzhen Software Industry Association, Utour Center, and Shenzhen Institute of Standards and Technology.

In the rapidly evolving mobile Internet industry, there is a significant surge in demand for basic software talents. The need for professionals skilled in the Hongmeng operating system is particularly pressing as companies strive to build robust operating system ecosystems. To address this demand, the Shenzhen Talent Service Center, in collaboration with Utour Center, initiated the “Hongmeng Mobile Application Developer Professional Standard” group standard project.

This standard aims to meet the market’s need for high-quality talent, regulate the Hongmeng operating system mobile software application industry, and foster healthy industry development. By establishing clear professional norms, the standard seeks to enhance the professional abilities and qualities of practitioners. This initiative is expected to effectively regulate market order, stimulate innovation within the industry, and further promote the growth and prosperity of the mobile software application sector.

The approval of this standard marks a significant step towards ensuring a steady supply of qualified professionals for the Hongmeng ecosystem. It underscores the importance of structured talent development in supporting the broader goals of technological advancement and industry sustainability. This initiative not only addresses immediate talent shortages but also sets a foundation for long-term industry growth and innovation.

For more information, please visit https://www.ebs.org.cn/DynamicsDetails/5122b086-84ce-4981-9eff-ba9fc2a5a7f9.