World Trustmark and Trade Alliance

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TrustArc Launches PrivacyCentral for Data Privacy Programs

(San Francisco – March 9, 2021) – TrustArc, the leader in data privacy management and automation, today announced PrivacyCentral, the first data intelligence center that provides a single point of entry for managing every phase of an organization’s privacy journey. PrivacyCentral simplifies the creation and management of ongoing privacy programs and eliminates the reliance on repetitive compliance processes as a new regulation is introduced.

Data privacy is of enormous importance to companies today. Consumers will pay a premium to vendors that exhibit more stringent privacy policies, and are more likely to trust companies that don’t collect as much personal data. Moreover, nearly three-quarters of organizations report enjoying significant business benefits from stronger privacy practices, and many feel that the greatest obstacle to leveraging data is data privacy. However, many organizations still use a piecemeal approach to building data privacy programs or solutions that require manual input and rely on point-in-time assessments.

For more information, please visit here.

2020 WTA Annual Meeting – Summary

(30 December 2020) – The world has been facing huge challenges with COVID-19 pandemic since the beginning of 2020. This inevitable situation affects us to change the way we communicate and doing businesses. Accordingly, World Trustmark and trade Alliance (WTA) held the 2020 Annual Meeting through online channel with attending member entities, honorary members and distinguished guests.

Theme of 2020 Annual Meeting was “Trust Essential-Everything About Trust” reflecting the truth that trust remains essential to people, businesses and every economy. Business replies on trust to obtain transactions and consumer confidence. People need trust on the transactional environment to get life essentials. Technology is able to be trustworthy by accommodating into accountability, transparency and self-regulations. Everything is based on trust to sustain and to grow the economy under these uncertainty era and speedy technology.

The meeting started with welcome speeches from WTA Rotating Chairperson Dr. JJ Pan of Acxiom US and WTA Vice Chairperson Mr. Mandai Eiichiro of ODR Room Japan. WTA Honorary Vice Chairperson, Professor Zhang Ping of Beijing University addressed the importance of accountable data flow and certifications for cross border businesses. Key note speech of E-commerce Business Alliance of Asia Pacific Economic Corporation, Professor Wang Jiang was on the critical value of inclusive supply chain to digital trade, US privacy professional, senior SVP of TrustArc Hilary M. Wandall talked about the status and challenges of existing cross-border data flow and certification systems in the world. Senior manager of Japan Electronics and Information Technology Industries Association Mitch Chihara, addressed the critical data circle and related achievements of different industries in Japan, Malaysia expert, SVP of cyber security Sazali Sukardi mentioned on the developments and issues of IOT security, and the last one of morning session was senior Lead Auditor from Taipei speaking about future WTA cross-border trustmarks.

The afternoon tracks were focused on the status update of WTA members and WTA per se. The research manager of Zhongxin E-commerce Transactional Assurance and Promotional Center from Shenzhen China, Pan Yao updated national and international standardizations related to develop trustworthy E-Commerce. Chair of Hongkong Federal E-commerce, Joseph Yuan introduced developments of reliable International Data Center. Managing Director of E-commerce Foundation, Jorij Abraham reported the status of global scams and future plan. Senior analyst of Cybersecurity Malaysia, Hasnida Zainuddin, foreign affair manager of Tradesafe from Japan, Mandai Eiichiro and Chief Privacy Officer of CommerceNet Singapore, Mr. Ramesh E.V. Balakrishnan spoke the professional developments of their trustmarks in respective countries.

Before closing remark come, attendees including Jovel Cipriano of Skipperlabs from Philippine, Dr. Toh Sea Kiat of CommerceNet from Singapore etc. discussed the challenge and future plan of WTA based on the survey responses by members and partners during this Sep. This extensive discussions and suggestions of upcoming member fees and cross border trustmark had been raised, so they will be followed up in the next task force meeting. Also, the host country of 2021 annual meeting and the following chairmanship would be nominated during next 2 months.

2020 WTA Annual Meeting

Time is flying and 2020 is approaching to the end. Every corner of the world expects the new year will be healthier, safer and more prosperous.

There are many challenges during pandemic. Not only modern technology that still connecting our lives, but also unpredictable situation that impacts our economic. How do we sustain this particular environment as trustworthy leaders and trust providers in the market?

The theme of this virtual annual meeting will be “Trust Essential-Everything About Trust”. Please be cordially invited to join WTA Annual Meeting 2020 to obtain valuable updates and insights from the expertise speakers.

The meeting will be held on 11 December 2020, 10:00am UTC/GMT+8. Please contact us if you are interested in.

May you have a secured and enjoyable year end there.

Sincerely,
Dr. JJ Pan, WTA Rotating Chairperson
Mandai Eiichiro, WTA Vice Chairperson

Virtual Event Agenda

09:40 Preparation
Testing device(s) and network connection

10:00 Welcome address
Dr. JJ Pan, WTA Chairperson
Mr. Mandai Eiichiro, WTA Vice Chairperson
Prof. Zhang Ping, WTA Honorary Vice Chairperson

10:20 Keynote: Future of inclusive e-commerce (20 min)
Prof. Wang Jian, Chair of APEC ECBA & Professor at School of International Trade and Economics, University of International Business and Economics

10:40 Keynote: Regulatory trend of accountable cross border data (20 min)
Ms. Hilary M. Wandall, SVP, Privacy Intelligence and General Counsel, TrustArc Inc.

11:00 Guest Speech: Realizing Cross-Border Data Free Flow (20 min)
Mr. Mitch Chihara, Senior Manager, International Strategy Office, Japan Electronics Information Technologies Industries Association (JEITA)

11:20 Game changer in IOT security (20 min)
Dato’ Ts. Dr. Haji Amirudin Bin Abdul Wahab, CEO, CyberSecurity Malaysia

11:40 WTA recognition framework for cross-boarder (20 min)
Mr. Richard Chen, Lead Auditor & Former VP of Haler Audit Group

12:00 Lunch break (60 min)

13:00 Standardizations enhance Trustmark and status update (20 min)
Dr. Du Jia, Vice President, Shenzhen Institute of Standards and Technology
Ms. Xihui Zhang, Director, China E-business Better Service (EBS)
Ms. Yao Pan, Manager of Research Department, China E-business Better Service (EBS)

13:20 Trusted data center with international standard and status update (20 min)
Mr. Joseph Yuan, Chairman, Hong Kong Federation of E-Commerce (HKFEC) & Board of Director, Asian Relations Council of International Data Center Authority

13:40 Status update (10 min)
Mr. Mandai Eiichiro, Foreign Affair Manager, TradeSafe Inc., Japan

13:50 Status update (10 min)
Ms. Hasnida Zainuddin, Senior Analyst, Information Security Certification Body, CyberSecurity Malaysia

14:00 How to leverage with data protection and status update (20 min)
Mr. Ramesh E.V. Balakrishnan, CEO, CommerceNet Singapore Limited
Dr. Toh See Kiat, Chairman, CommerceNet Singapore Limited

14:20 WTA update and discussion (60 min)
Hosted by WTA Chairperson and WTA Vice Chairperson
online survey, annual report, member fee, mutual recognition, market development

15:20 Motion discussion (20 min)

15:40 The global state of scams 2020 and status update (20 min)
Mr. Jorij Abraham, Managing Director, Ecommerce Foundation

16:00 Closing remarks

Commerce One Holdings was listed in Tokyo Stock Exchange.

(17 November 2020) – Commerce One Holdings, Inc., the parent company of TradeSafe Inc. was listed with Market of the high-growth and emerging stocks (aka Mothers) of the Tokyo Stock Exchange on June 26, 2020.

Commerce One Holdings Inc. is committed to enrich people’s lives and to support the development of society by providing services that contribute to the sound growth of the e-commerce community and creating businesses that are needed by society.

This is the first time for us WTA members mainly consist of start-up companies, that its parent company was listed. This represents growing trust and expectations in Trustmark by improving confidence in market of TradeSafe Inc. through listing of its parent company.

The following is a message from Commerce One Holdings Inc., parent company of TradeSafe;
“We look forward to approaching the United Nations Sustainable Development Goals (SDGs) on all fronts by enhancing the fairness, trust and relation that is both fundamental and essential to the EC market.”

TradeSafe Inc. will continue to provide consistent evaluations and assurances to create a market environment that is trusted by consumers and our customers.

New WTA Website

(28th October 2020) – World Trustmark and trade Alliance (WTA) official website had been softly launched with the fresh outlook since September 2020. New contents and categories are introduced together with WTA’s mission, vision, guidelines, and networking. Members and partners have expressed high recognition of the new content and outlook on the users’ surveys. The online survey was also revealed their expectations in the digital transformation era. For further analysis on the survey result as well as the next plan of WTA after the new normal, they will be exposed during the upcoming annual conference (virtual event) which expected to hold in December 2020.