World Trustmark and Trade Alliance

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Lunar New Year Greetings with Global Trust: WTA Approved to Continue Guest Status in APEC & DPS, Since 2007

(9 February 2026) – The World Trustmark and Trade Alliance (WTA) extends warm Lunar New Year greetings to our global partners and stakeholders. This season of renewal is marked by a proud achievement: the Asia-Pacific Economic Cooperation (APEC) Member Economies have approved WTA’s continuation as a Guest in the APEC Digital Economy Steering Group (DESG) and its Data Privacy Subgroup (DPS).

This recognition reaffirms WTA’s longstanding commitment to fostering trust, privacy, and digital economy collaboration across the Asia-Pacific region — a journey we have upheld since 2007.

We look forward to continuing our fruitful cooperation with APEC DESG and DPS, contributing to the development of trusted frameworks that support innovation, privacy, and cross-border digital trade.

WTA Proposes Three‑Tier Trust Ecosystem at APEC DESG Meeting to Streamline Cross‑Border Data Flows

(3 February 2026) – The World Trustmark and Trade Alliance (WTA) today outlined a new, open framework aimed at simplifying and strengthening cross‑border data transfers through a three‑tier trust ecosystem anchored by a Global Data Flow Trustmark. The proposal responds to persistent frictions caused by divergent compliance procedures and regulatory standards across economies, which the WTA says impede the speed and reliability of trusted data movement for businesses operating internationally.

WTA positioned the initiative within its two‑decade history, tracing its origins to the Asia Trustmark Alliance (2003) and noting current membership of 37 trustmark operators across 30 economies. The organization emphasized alignment with APEC priorities—including the APEC Internet and Digital Economy Roadmap and the Putrajaya Vision 2040—and highlighted a pragmatic “research first, pilots next” approach informed by past participation in CBPR pathfinder programs and mutual recognition efforts.

The three tiers are designed to accommodate organizations at different maturity levels. Tier one offers a streamlined credit and due diligence report tailored for e‑commerce and rapid onboarding; tier two provides a Green Compliance Trustmark for entities already demonstrating strong compliance; and tier three—the Global Cross‑Border Data Flow Trustmark—enables a “prepare once, gain trust across multiple economies” model that respects diverse legal frameworks while aligning shared requirements to facilitate multi‑jurisdictional certification.

WTA described the system as open, inclusive, and practical, inviting economies and businesses committed to trust and collaboration to participate. The alliance signaled readiness to integrate the ecosystem with APEC initiatives, share pilot results, and advance regional cooperation to operationalize the trust mark as a real‑world solution for global digital trade.

Greater Bay Area Cross-Border E-Commerce Summit Champions Industry Empowerment and Ecosystem Synergy

(16 January 2026) – The 2025-2026 Fourth Greater Bay Area Cross-Border E-Commerce Annual Summit & Shenzhen Cross-Border E-Commerce Development Association’s (SCBEDA) 9th Anniversary Gala concluded successfully on January 13, 2026. Hosted by SCBEDA in Shenzhen under the theme “Empowering Industry, Symbiotic Ecosystem,” the event convened over 30 industry leaders, academics, and government officials, including the Shenzhen Municipal Commerce Bureau. The gathering served as a comprehensive platform for policy interpretation, practical strategy sharing, and high-level networking, aiming to foster high-quality development within the sector. The event underscored Shenzhen’s pivotal policy support for cross-border e-commerce as a key driver of high-quality foreign trade growth.

A Confluence of Expertise on Market Trends and Digital Innovation

The summit featured deep-dive sessions into cutting-edge trends and regional opportunities. Experts analyzed hot markets like North America (TikTok Shop), Latin America (Mercado Libre), and the Commonwealth of Independent States (Ozon), providing actionable insights. The transformative role of Artificial Intelligence was a major focus, with discussions on its application in product selection, operations optimization, and customer service to boost efficiency. Other critical panels addressed sustainable “green cross-border” models, platform compliance, intellectual property protection, and logistics innovations, offering a holistic view of the modern operational landscape.

Strengthening Ecosystem Through New Alliances and Recognition

A key outcome of the summit was the formal strengthening of the industry’s collaborative framework. The launch of the “Cross-Border E-Commerce G100 Co-Creation Plan” aims to pool top-tier resources for shared innovation. Furthermore, SCBEDA expanded its organizational structure by establishing new specialized committees for AI and Print-on-Demand (POD), appointing key personnel, and recognizing over 40 member companies across various tiers for their contributions. The gala also celebrated industry excellence by presenting awards to companies in categories such as Global Excellence, Industry Empowerment, and Brand Craftsmanship, highlighting benchmark practices.

A Look Forward: Building a Shared Future Together

The summit culminated in a panel discussion reiterating the core theme of ecosystem symbiosis, where leaders explored pathways for collaborative industry advancement. In his closing remarks, SCBEDA Chairman Xu Yuanhu reviewed the association’s annual efforts in policy bridging and enterprise services, expressing commitment to future industry empowerment. The celebratory banquet, featuring a unique communal toast with a 1985 Moutai, symbolized unity and shared success. The event closed with an official invitation for the industry to reconvene in 2027 for SCBEDA’s landmark 10th-anniversary celebration, reinforcing a collective vision for the future.

source: https://mp.weixin.qq.com/

WTA Project Launch and 2026 Strategic Summary

(6 January 2026) – World Trustmark and Trade Alliance (WTA) has formalized a Three‑Tier Trust Ecosystem as the core of its 2026 strategic agenda. The initiative establishes targeted working groups to develop standardized approaches for trade credit, green compliance recognition, and cross‑border data governance, with an emphasis on documenting replicable case studies and publishing regular progress updates.

Tier 1 Trade Entity Credit Reports

Summary: Establish standardized, lightweight credit reporting for trade entities to improve transparency and comparability across markets.

Focus: Pilot practical reporting templates and interoperable exchanges; capture lessons and produce case materials for regional adaptation.

Tier 2 Green Compliance Trustmarks

Summary: Develop trustmarks that recognize environmental and regulatory compliance while remaining adaptable to different jurisdictions.

Focus: Record verification approaches and implementation lessons to support consistent, scalable recognition of green practices.

Tier 3 Cross‑border Data Flow Initiatives

Summary: Advance governance and interoperability for secure, privacy‑respecting cross‑border data movement and mutual recognition of certifications.

Focus: Explore a “one certification, multiple recognition” model and produce operational playbooks for multi‑jurisdictional adoption.

Strategic Priorities

Knowledge accumulation: Build a living knowledge hub that curates case materials, toolkits, and practitioner insights, and supports regular peer‑led workshops to accelerate practical learning and reuse.

Expert mobilization: Convene specialist working groups to develop in‑depth case analyses for each tier.

Capacity building: Strengthen Secretariat functions to coordinate multi‑jurisdictional pilots and synthesize operational guidance.

Next Steps

Communications: Issue a preliminary project announcement and publish a concise roadmap on the WTA website.

Recruitment: Circulate formal working group invitations and expert recruitment notices by month‑end.

Global Anti-Scam Summit America 2025: Key Highlights and Insights

(15 December 2025) – The Global Anti-Scam Summit (GASA) America 2025 brought together leading policymakers, law enforcement agencies, industry experts, and consumer protection advocates to address the growing threat of online fraud and scams. Hosted in Washington, D.C., the summit emphasized the urgent need for cross-border collaboration and public-private partnerships to combat increasingly sophisticated scam networks. Plenary sessions highlighted the scale of financial losses worldwide and the human impact of scams, underscoring the importance of coordinated global action.

A central theme of the summit was the role of technology and data sharing in strengthening anti-scam defenses. Experts discussed how AI-driven tools, improved reporting mechanisms, and real-time intelligence exchange can help detect and disrupt fraudulent activities more effectively. Several sessions showcased innovative approaches by governments and tech companies, including enhanced scam-blocking systems and consumer awareness campaigns designed to empower individuals to recognize and avoid scams.

The summit also spotlighted law enforcement challenges, particularly in tracking transnational scam operations that exploit jurisdictional gaps. Speakers stressed the need for harmonized legal frameworks and stronger cooperation between countries to ensure scammers face accountability. Case studies presented by U.S. agencies and international partners illustrated both successes and ongoing hurdles in dismantling large-scale fraud networks.

Closing remarks emphasized that the fight against scams is not only about technology but also about education and resilience. By equipping consumers with knowledge, fostering trust between institutions, and building a united global front, GASA America 2025 set a clear vision: to reduce scam-related harm and protect communities worldwide. The summit reinforced its role as a vital platform for dialogue, innovation, and collective action against one of the fastest-growing global threats.

source: GASA Summit America 2025