(16 January 2026) – The 2025-2026 Fourth Greater Bay Area Cross-Border E-Commerce Annual Summit & Shenzhen Cross-Border E-Commerce Development Association’s (SCBEDA) 9th Anniversary Gala concluded successfully on January 13, 2026. Hosted by SCBEDA in Shenzhen under the theme “Empowering Industry, Symbiotic Ecosystem,” the event convened over 30 industry leaders, academics, and government officials, including the Shenzhen Municipal Commerce Bureau. The gathering served as a comprehensive platform for policy interpretation, practical strategy sharing, and high-level networking, aiming to foster high-quality development within the sector. The event underscored Shenzhen’s pivotal policy support for cross-border e-commerce as a key driver of high-quality foreign trade growth.
A Confluence of Expertise on Market Trends and Digital Innovation
The summit featured deep-dive sessions into cutting-edge trends and regional opportunities. Experts analyzed hot markets like North America (TikTok Shop), Latin America (Mercado Libre), and the Commonwealth of Independent States (Ozon), providing actionable insights. The transformative role of Artificial Intelligence was a major focus, with discussions on its application in product selection, operations optimization, and customer service to boost efficiency. Other critical panels addressed sustainable “green cross-border” models, platform compliance, intellectual property protection, and logistics innovations, offering a holistic view of the modern operational landscape.
Strengthening Ecosystem Through New Alliances and Recognition
A key outcome of the summit was the formal strengthening of the industry’s collaborative framework. The launch of the “Cross-Border E-Commerce G100 Co-Creation Plan” aims to pool top-tier resources for shared innovation. Furthermore, SCBEDA expanded its organizational structure by establishing new specialized committees for AI and Print-on-Demand (POD), appointing key personnel, and recognizing over 40 member companies across various tiers for their contributions. The gala also celebrated industry excellence by presenting awards to companies in categories such as Global Excellence, Industry Empowerment, and Brand Craftsmanship, highlighting benchmark practices.
A Look Forward: Building a Shared Future Together
The summit culminated in a panel discussion reiterating the core theme of ecosystem symbiosis, where leaders explored pathways for collaborative industry advancement. In his closing remarks, SCBEDA Chairman Xu Yuanhu reviewed the association’s annual efforts in policy bridging and enterprise services, expressing commitment to future industry empowerment. The celebratory banquet, featuring a unique communal toast with a 1985 Moutai, symbolized unity and shared success. The event closed with an official invitation for the industry to reconvene in 2027 for SCBEDA’s landmark 10th-anniversary celebration, reinforcing a collective vision for the future.
source: https://mp.weixin.qq.com/