(27 October 2025) – Mr. Poonpong Naiyanapakorn, Director-General of the Department of Business Development (DBD), met with Mr. Panin Asavavipas, Chief Operating Officer of WiseSight (Thailand) Co., Ltd., to explore new strategies for advancing Thailand’s e-commerce sector. The meeting, held at DBD’s headquarters, focused on empowering online entrepreneurs through data-driven tools and targeted support.

A key highlight of the discussion was the development of a Social Listening tool designed to help e-commerce merchants analyze market trends and consumer behavior across social media platforms. This initiative aims to equip Thai online businesses with actionable insights to better understand their audiences and adapt to shifting digital landscapes.
To further support registered online merchants, DBD announced exclusive privileges for those bearing the DBD Registered logo—valued at over 30,000 baht per month. These benefits are intended to enhance competitiveness and promote sustainable growth in the digital marketplace, reinforcing the government’s commitment to fostering innovation and resilience among Thai SMEs.
