[24 April 2025] – The Global Anti-Scam Alliance, in partnership with BioCatch, and Opinium, has released the State of Scams in Denmark 2025 report. The findings reveal a deeply concerning picture: financial fraud is affecting nearly half the adult population, with Generation Z emerging as the hidden victims.
Key Insights from the Report:
- Massive Losses: Danish consumers lost a total of 6.9 billion kroner (US$1 billion) in just 12 months, averaging $831 per person.
- Gen Z at Risk: While 81% of Gen Z feel confident spotting scams, they report the highest average losses, are more likely to be targeted on apps like WhatsApp, TikTok, and Snapchat, and often take longer to realise they’ve been scammed.
- Scams in Your Inbox: Nearly 90% of scams occurred via direct messaging, especially on Facebook (53%) and Gmail (45%).
- Children Targeted: 28% of parents say at least one child aged 7 to 17 has been scammed in the past year.
Shopping Scams Dominate: 65% of scam victims were tricked by fake or misleading online shopping offers.
For more information, please visit https://www.gasa.org/research.