(14 August 2025) – Thailand is grappling with an unprecedented surge in scams, as revealed in the State of Scams in Thailand 2025 report, jointly published by the Global Anti-Scam Alliance (GASA), ScamAdviser, and Whoscall. Over the past year alone, financial losses from scams have reached a staggering ฿115.3 billion (approximately $3.2 billion).
The nationally representative survey highlights several alarming trends:
- Scam exposure is widespread, with 72% of adults facing scam attempts regularly—averaging 172 incidents annually, or nearly one every other day.
- 60% of respondents have fallen victim to scams, and 14% have suffered financial losses.
- Investment scams top the list, affecting 66% of victims, followed by shopping scams (63%) and job-related scams (53%).
- Children are increasingly targeted, with 27% of parents reporting scam attempts directed at their children aged 7 to 17.
- Reporting yields limited recovery, as 74% of victims notify payment platforms, yet only 29% manage to reclaim any funds. Meanwhile, 44% report experiencing severe stress.
- Scammers rely heavily on direct messaging, with phone calls (68%) and SMS (56%) being the most common channels. Popular platforms like Facebook, Gmail, and TikTok also serve as frequent points of contact.
The report urges a unified response from both government and private sectors to enhance support for victims, streamline reporting mechanisms, and deploy preventive measures that intercept scams before damage occurs.
To view the report, visit https://www.gasa.org/research.
