Member Introduction:

Member Introduction


The German E-Commerce and Distance Selling Trade Association (bvh) was established in 1947 with the aim of a) representing the interests of its members with regard to legal legislation and institutional bodies and of b) providing information and counselling, and creating the structures necessary for a dialogue amongst its members. Currently it has around 300 members—large and small distance selling companies using the sales channels catalogue, internet, direct sales and TV. They include both firms with a very narrow product range and others with 100,000 articles and more in their catalogues. Statistically there are more specialists than general retailers. German distance selling (goods) aggregate turnover is 28,6 billion EUR in 2008 of which approximately 75% is generated by association members.

The association represents its members in a number of ways: at parliament in discussions on preparing new laws and regulations, in asserting German interests at the European level in legal matters, and by negotiating with the Deutsche Post AG. Distance sellers supply about half of the business for the latter's parcel services. The association maintains close contacts with the German Bundestag, with various associations at home and abroad and via the European Mail Order and Distance Selling Trade Association (EMOTA) to the institutions of the European Union.

Our work in public relations and press helps promote the image of mail order trade and eCommerce. For journalists, trainees and foreign business partners the bvh is often the first stop. They receive from us important trade information.

Every business category—be it small, medium or large business, B2B, B2C or pure internet retailer—is represented in our board of directors that is directly elected by the member companies. The board consits of 17 members and defines the guidelines for the association's work. Each member company can influence the direction of our work by active participation in the various commissions and workgroups.

Apart from promoting the general interests of trade, the bvh also provides a wide variety of individual services for its members. Take a look at our activities.

For more information, please go to website:

Contact Window :
Person: Mr. Sebastian Schulz
E-Mail: This email address is being protected from spambots. You need JavaScript enabled to view it.
Phone: +49-30-20-61-385-0
Fax : +49-30-20-61-385-2