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GUIDELINES FOR TRUSTMARK OPERATORS - GOOD ONLINE BUSINESS BEHAVIOR OR MERCHANTS

The following are a set of comprehensive guidelines meant for trustmark operators to require from merchants to achieve good online business behavior. However, depending on the type and scope of trustmark offered, not all trustmark operators will be implementing all the guidelines below. WTA proposes that trustmark operators can do the following:

Use the various checklist items in the tables as possible items to consider for Implementation as a requirement for merchants· Use the tables to benchmark themselves against the entire set of GTO guidelines. This can then be subsequently used to cccccompare with other trustmark operators, to seek for common ground or alignment, if deemed necessary.

WTA – g / t / o

Content of Document
1 Disclosure of Information
1.1 Accuracy
1.2 Accessibility
1.3 Information Domains
2 Practices
2.1 Cancellation/Return
2.2 Communications
3 Security
3.1 Security of transferred information
3.2 Security of stored information
3.3 Security of information held by third parties
3.4 Retaining confidential information
3.5 Proportionality of safeguards
3.6 Periodic review and reassessment
4 Privacy
4.1 Preventing Harm
4.2 Notice
4.3 Collection Limitation
4.4 Uses of Personal Information
4.5 Choice
4.6 Integrity of Personal Information
4.7 Security Safeguards
4.8 Access and Correction
4.9 Accountability
5 ADR
5.1 Provision of notice regarding means of resolving dispute directly with merchant
5.2 Internal complaint resolution
5.3 Notice regarding submission of dispute to ADR system(s)
5.4 Cost of ADR system
6 Monitoring
6.1 Monitoring of Merchant by Certifier
6.2 Program Updating by Certifier